British American Tobacco
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Om British American Tobacco

Delivering our Transforming Tobacco ambition !

We are a leading, multi-category consumer goods company that provides tobacco and nicotine products to hundreds of millions of adult consumers worldwide.


For decades, we have built our business on successfully meeting the preferences of adult smokers with world-famous cigarette brands, superior blends
 – mere...

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British American Tobacco Belgium

Delivering our Transforming Tobacco ambition !

We are a leading, multi-category consumer goods company that provides tobacco and nicotine products to hundreds of millions of adult consumers worldwide.


For decades, we have built our business on successfully meeting the preferences of adult smokers with world-famous cigarette brands, superior blends and market-leading innovations.


We have been satisfying consumers, delivering shareholder value and creating valued employment for over a century. However, we are entering the most dynamic period of change our industry has ever encountered.


An unprecedented confluence of technology, societal change and public health awareness has created a unique opportunity: the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially reduced-risk tobacco and nicotine choices.


Our acquisition of Reynolds American Inc. (RAI) in July 2017, which has transformed both the scale and geographic reach of our business and our portfolio of potentially reduced-risk products, now positions us perfectly to capitalise on this ambition.


We call this ambition Transforming Tobacco and we are fully committed to leading this transformation.

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